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Beyond Jobs: Why India Should Build GCC-Anchored Industrial Ecosystems

I. Beyond the GCC: Rethinking India's Next Phase of Industrial Development . NASSCOM's annual report on India's Global Capability Centre (GCC) landscape, released on 3 July, marks an important milestone in understanding how these centres are evolving. The report says that India's GCCs are no longer simply executing global mandates but are increasingly shaping them. The report identifies four structural shifts driving this transformation: the growing responsibility of Indian GCCs in leading enterprise AI adoption; the shortening journey from operational centres to strategic hubs: the migration of enterprise authority towards India; and, perhaps most significantly, the need for GCCs to move beyond managing partners towards co-creating with them. Taken together, these shifts reflect a profound change in the role of GCCs within multinational enterprises. As Artificial Intelligence (AI), cloud computing, digital engineering, enterprise software, and advanced analytics reshap...

From Logistics to Orchestration: Why India Needs Business Network Orchestrators

On 2 July, Flipkart-backed agritech startup Ninjacart said it has raised $6 million from existing investors Accel, Fundamentum, and Tiger Global, marking the first tranche of a larger funding round, as it prepares for a public listing over the next two years. Founded in 2015, Ninjacart operates a full-stack fresh produce supply chain connecting farmers with retailers, quick commerce platforms, modern trade chains, hotels & restaurants, and exporters.  According to the company, its business has grown threefold over the past year. This may be read as just a another e-commerce development. But, I argue, it points to a shift underway across the Indian economy: some of the country's most strategically important businesses no longer sell to consumers. They help other businesses function. This shift deserves more attention than it gets. For over a decade, India's startup narrative has been dominated by consumer internet — food delivery, ride-hailing, payments, e-commerce — platfor...

Beyond Warehouses: Why Intelligent Logistics Can Become India's Next Productivity Revolution

India's e-commerce revolution is entering a new phase. During the past decade, the country's digital commerce ecosystem has expanded at remarkable speed. E-commerce platforms have steadily widened their geographical reach, quick-commerce companies have built dense neighbourhood networks of dark stores, and logistics providers have invested heavily in fulfilment centres, sorting hubs and transportation infrastructure. Consumers who once expected deliveries within a week now increasingly expect them within a day—or even within minutes. Yet the next chapter of this transformation may not be defined simply by how many warehouses are built or how many cities are served. It may instead be defined by how intelligently those warehouses and logistics networks operate. Recent developments provide an important indication of this shift. In an interview with PTI on 14 June, Amazon Robotics Chief Technologist Tye Brady said  that the company will continue to expand the use of automation tech...